How we help you

Effectively Engage your Community

EcoAction Initiative: EcoTeams & APP

The EcoAction Initative is a pre-packaged solution that allows a community organization to roll out an effective resident engagement program.

This package includes an EcoTeam template and our EcoAction APP. Organizations can use this package to engage their residents in overcoming their most common challenges to taking daily sustainable actions.

Common Resident Sustainability Challenges:

  • I don’t know where to start

  • I don’t know what to do or where to get guidance

  • I feel our individual efforts are futile (it's such a large problem!)

  • I feel like I'm acting alone

Our EcoAction Initative is designed to help residents overcome these challenges and more.

Our approach is to make it fun and engaging for everyone, wherever they are on their journey to sustainability.

EcoTeams

The EcoTeam template is a critical component in the EcoAction Initiative. The EcoAction APP can stand alone, but we’ve found the results to be significantly more impactful when combined with an engaged EcoTeam support structure.

The EcoTeam template provides everything that you need to design, promote, and carry out your EcoTeam structure.

The benefits of EcoTeams are numerous:

  • small groups of people that provide collaboration and support

  • diversity in teams provides different perspectives and experiences

  • for those that are competitive in nature, teams provide a structure for competition within and across teams

  • encouragement from friends to try new behaviors

  • the team helps to hold team members accountable (to trying new actions)

  • the knowledge of knowing that individuals are not acting alone

EcoAction APP

The EcoAction APP complements the EcoTeam structure. Think of the APP as a virtual coach that everyone on an EcoTeam will use to guide them through their day to day decisions and activities. The APP is an individual’s reminder to always consider the environmental impact of daily decisions.

The EcoAction APP

  • suggests personalized actions an individual can take

  • provides localized resources on how to implement suggestions

  • keeps individuals on track with quick reminders

  • shows a household's progress

  • is quick and easy to use

As individuals need to know that they are not acting alone, the APP is designed to share aggregate data (not an individual’s data) that shows:

  • how many households are participating

  • how your EcoTeam is doing compared to others

  • overall progress towards the community’s goal of lowering emissions

  • notifications of relevant events and news in the community

Supercharge your community engagement with the ‘virtual coach’

  • Developed based on the MINDSPACE behavioral change framework

  • Provides motivation for the residents, visibility to the local businesses, and consolidated data to the community leaders/municipality

  • Localized to your community and personalized to the individual household

  • Contact us to discuss how the EcoAction APP might support your community engagement activities

Case Study - EcoAction Initiative

See the results from a 3-month pilot in Lebanon, NH called SNAPP

In the Fall of 2022, Green Community Catalysts (formerly Path to a Green Home) worked with the nonprofit, Sustainable Lebanon to implement a 3-month community engagement pilot of the (now called) EcoAction Initiative.

The pilot consisted of small EcoTeams that utilized our EcoAction APP and met virtually every 2-3 weeks to discuss 5 different sustainability topics – home heating, electrification, transportation, food, and goods/services. In addition, the local business community was engaged to provide ‘offers’ to reward the team winners of the monthly challenges.